Web DesignConversionLocal SEO
Whitehouse Electric LLC
A full website redesign for a veteran-owned, licensed and insured electrical contractor serving Southeast Georgia. The previous site was built around a single flyer-style graphic with no tappable phone number, a four-field form, and trust signals buried on a separate page. The new site is mobile-first, structured, and built so a homeowner or business owner can find the offer, trust the company, and request an estimate in seconds.
What we built
- Location-specific homepage H1 targeting 'Electrical Services in Southeast Georgia'
- Above-the-fold lead form with property address and job description fields
- Persistent tap-to-call button in the navigation and hero on every page
- Trust bar with veteran-owned, licensed & insured, 5.0 rating, and residential + commercial cues
- Residential vs. Light Commercial service split with typed cards and real descriptions
- Dedicated Services, Service Area, Reviews, FAQs, and Contact pages with structured content
- Redesigned contact page grouping call, email, address, hours, map, and form in one clean column
- Mobile-first responsive build tuned for thumb navigation and fast load on 4G
Why it works
- Two clear primary actions on every page — call now or request an estimate
- Trust cues (veteran-owned, licensed, 5.0 rating) sit where the decision is made, not on a separate About page
- The contact form captures address and job description, so leads are bookable — not just names in an inbox
- Mobile-first layout targets where the majority of local-service searches actually convert
- Semantic HTML, dedicated service pages, and location-specific headlines give Google structure to rank against
